And Then What?

We double sales.

And then what?

We roll out our new products.

And then what?

We bill more hours.

And then what?

Everything we do, everything in the plan, seems to be about doing more, making more.

Is that satisfying? It might get us our paychecks. It might get us some nice stock options or a healthy bonus.

But is it satisfying? Is the stuff that the money buys satisfying? Is pushing ourselves to our absolute limits, slowly killing ourselves with stress, to squeeze out another five percent, then another two percent, then another half a percent satisfying?

What about the people we meet? What about the problems we solve, the insights we have, the joy of creation?

Where are those things in the plan?

Jeff

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